The GDHWD Team


Executive Team

Reed Eberle/Owner/Managing Partner - The Eberle Group merged with GDHWD, Inc. in 1997 to form GDHWD & Eberle, Inc.  Reed works with Ace Hardware, Menards, Sears/KCD, The Home Depot, and True Value. Reeds past experience includes managing Rapid Retail, a dedicated Midwest Home Depot service company, and he also served as President of the Midwest Retailers and Manufacturers Association.

John Link/Owner/Partner/Vice-President - After a 10 year career and a Masters degree in Civil/ Structural Engineering from University of Illinois John joined GDHWD in June of 1992. Johns product knowledge and understanding is pivotal to his success.  John works with Grainger, Sears Holding, ULINE, Walgreens, and True Value.

Tom Stineman/Owner/Partner/Vice- President - Tom joined the company in August of 1985 after graduating from Saint Leo University. Tom has served as President for the Housewares Club of Chicago (currently known as MRMA) on many other committees. Tom works in most classes of trade including Meijer, True Value, Sears Holding, Ace Hardware, and Do It Best.

Brett Gern/Sales - Brett started his career with Home Depot in 1993 and opened the first 2 Home Depot stores located in the Midwest as the Department Manager in Hand/Power Tools and Lawn & Garden. Currently Brett is a Junior Partner in our agency and has sales responsibility in Wisconsin, with focus on Blain, Mills and Menards, in addition to Ace Hardware and True Value.

Account Sales

Chip Herndon/Sales - Chip has spent 25+ years in the retail industry. His early years were spent as a buyer for one of the Wholesale Clubs. For the past 20 years his focus has been in Sales, Marketing, and Product Development, and has served as a VP in that capacity for two seasonal products manufactures. Through this experience he has gained a strong working knowledge of manufacturing, and what it takes to do business in China. Chip's key account responsibility include: Aldi, Ace Hardware, Home Depot, Lowes, Wal-Mart, Costco, and Sam's Club.

Account Specialists

Rick Dousman/Account Specialist - Rick has spent 35+ years with GDHWD & Eberle. For well over three decades he has been instrumental in helping hundreds of manufacturer’s develop and strengthen their sales and marketing plans thereby helping them to grow their businesses in the GDHWD & Eberle territory. Rick is currently working closely with Ace Hardware, True Value, and key retail groups.

Joe Gray/Account SpecialistJoe graduated from Indiana University and joined Tractor Supply as the National Hardlines Merchandise Manager. Joe started his own rep firm and soon thereafter became associated with Jack Krueger to establish Gray, Krueger & Associates. Joe merged his company with GDHWD & Eberle, Inc.  Joe remains active with the co-op's and also works with Orchard Supply.


Peggy Geslicki/Executive Assistant and Office Manager - Peggy brings over 20 years of experience in the manufacturing representative industry.  Peggy joined GDHWD & Eberle in 1998.  Peggy has a degree in graphic arts and continues her computer knowledge with PC and Mac.  Peggy works on the Grainger account in assisting with proposal/presentation prep, maintains service related pricing, specifications, and communication both internal and external.  She interfaces between all assistants and salespeople as a communication focal point within GDHWD & Eberle.

Katty Rodriguez/Executive Assistant - Katty started with GDHWD & Eberle in May of 2002. She has experience being in the Hardware/Home Improvement Industry since 1992 and has performed on both the retail and vendor side of the business.   Katty works with Ace Hardware, Menards, Home depot, prince, True Value, Walmart, and various other customers.

Meghan McLaughlin/Sales Assistant - Meghan joined GDHWD & Eberle in September of 2015.  She provides administrative assistance and customer service & sales support for True Value, Do It Best, Sears Holding, and Meijer.  Before joining GDHWD & Eberle Meghan worked for 8 years in the automotive industry.

Jackie Link/Special Accounts - Jackie is a special projects website and portal assistant. Most of her time is spent in PCM/PIM systems management.

Mary Stineman/Finance Manager - Mary has a professional accounting background and tracks sales and reporting financials.